Foreverlily is an elegant eau de parfum fragrance inspired by founder Beth Nonte Russell's unexpected adoption of her daughter from China. Foreverlily is the first product line from GoodTrueBeautiful, Inc., a lifestyle brand that aims to inspire, encourage and celebrate what is good, true and beautiful in life. This rich, Oriental blend was created to aid the wearer in opening the heart and reaching for the highest within them, through sweet, fresh aroma.

In addition to GoodTrueBeautiful, Inc., Beth Nonte Russell also co-founded the Golden Phoenix Foundation with Randy Russell. The Golden Phoenix Foundation's goal is to end child abandonment worldwide through supporting existing initiatives, and helping to develop research projects and future direct initiatives. Ten per cent of all GoodTrueBeautiful, Inc. net earnings will be donated to the Golden Phoenix Foundation.