Yu-Be is Japan's best-selling medicated, vitamin-enriched moisturizing skin cream. Formulated with vitamin E, vitamin B2 and Camphor, Yu-Be helps to soften and soothe dry, chapped and damaged skin on the face, lips and body. Invented in 1957, its all-natural, non-petroleum formula makes it ideal for all skin types, protecting against harmful conditions like extreme cold, wind and heat that can irritate and damage the skin. Yu-Be is so effective against these harsh conditions that it's even trusted by world-class mountain climbers. It even protects against conditions like diaper rash and frost bite. Discover a new type of moisturization with Yu-Be.