Every season trend forecasters crane their swan like necks to tell us what we can expect in the future. What is the proverbial new black? The trouble is, too often they are looking safely behind them, relying on old information to make their "predictions."

THE NEW BLACK knows that real fashion comes from the street, it is in the wind, in the mix, in your dreams, in your imagination, on your mind, it is on the way… THE NEW BLACK is a workshop of colour play and innovation – now at your fingertips. We do all of the research so you can have all of the fun.

"We wanted to create affordable, high quality colour stories for customers ahead of trend in the nail category, without them having to invest in multiple full-sized bottles. Plus we pre-curated compatible colours for them-which is one of the hardest parts," said Nicole Ostoya, co-Founder of THE NEW BLACK.

Change your look with your clothes with lustrous fashion forward, ombré nail colour sets at wallet-friendly prices. THE NEW BLACK is long wearing, chip resistant polish made in the USA, vegan friendly, free of toluene, formaldehyde, camphor, and DBP. Non-toxic beauty is THE NEW BLACK!

THE NEW BLACK is all about innovation in colour, carefully editing and selecting colours for perfectly gradated tones. Each season THE NEW BLACK puts out an early limited-edition Runway Color Barometer Set highlighting must have nail colours. These sets foster creativity and have captured the attention of customers as well as top nail artists.

Take nails beyond the pale and graduate from the monochrome nail to incremental colour. Step into our shades. Wave hello to THE NEW BLACK, THE WAVE OF THE FUTURE.