Incorporated in 1998 by Australian-born Lori Braun, Tan Towel has become the ultimate self-tanning product. Its unique formula and innovative application method offers customizable results that range from a healthy sun-kissed glow to a deep, dark tropical look. Simple to apply, odorless, mess-free and streak-free, Tan Towel products offer a natural-looking glow for anyone who wants to look good naked!