Priori, The Anti-Aging Authority, is the most innovative source of anti-aging science and proprietary patented technologies, such as Advanced AHA, Idebenone and CoffeeBerry, which was described in the December 2010 issue of Allure as the most potent antioxidant. Experience an entire new level of skin rejuvenation beyond traditional cosmeceuticals with Priori skincare products.

Priori comes from the Latin phrase, "a priori," which means from cause to effect. The name describes their theory on the proper treatment of skin aging — from its source — thereby delivering the best effect. With Priori, you can look 2 to 10 years younger in only 3 to 6 weeks.