Paul & Joe Beaute was founded by Sophie Albou in 2002. Sophie began her full-time design career at the prestigious La Garage shirt company at the tender age of 26. Less than ten years later, she launched her men's wear company, Paul & Joe, and has since expanded it to include women's wear, kid's wear and casual women's wear, in addition to Paul & Joe Beaute.

Paul & Joe Beaute consists of chic, sophisticated products that boast unique packaging and luxurious textures and colors. Each formula is designed to not only improve the appearance of the complexion, but also to offer a pleasurable application experience.