NuFace is the brain-child of Carol Cole, who, since 1985, has been researching the effects of micro-currents in the field of aesthetics. NuFace uses micro-currents — tiny electric pulses — to gently yet effectively stimulate the muscles in the face. This stimulation helps to ease tensions in the skin that eventually lead to wrinkles while improving circulation for increased collagen production. The result is a smoother, more youthful face. Plus, NuFace is the first — and only — microcurrent hand-held device that has been approved by the FDA for over-the-counter cosmetic use.