The Jemma Kidd makeup line is designed to take the guesswork out of applying makeup. Launched by the founder of the Jemma Kidd Makeup Academy, Jemma Kidd herself, this sensational range of cosmetics features everything from skin perfecting foundations to runway-inspired products that add a touch of glitz and glamour to your look. Plus, each formulation comes with a miniature how-to guide for perfect application, making the range ideal for first time makeup users, as well as those of us who find that flawless makeup application doesn't come as easily as we think it should.