Enliven your senses and uplift your soul with I am, a line of truly unique fragrances catering to each individual. Each inspired scent empowers the wearer to live life to the fullest. A message is engraved within each perfume, giving the wearer their very own mantra to propel them through the day.
Grasping and realizing her passion, Danica Siegel developed I am as a way to share her passion with others, allowing them to embrace theirs as well. She believes that the perfect scent lingers in the spirit and is able to reach the heart, creating an everlasting imprint. Danica wants the wearer to experience their own I am fragrance and find their way back to their true essence.
The simple, clean bottles evoke a particular self expression — through dreams, goals, lifestyle and ideals. Through the power of positive thinking, each fragrance triggers affirmation for unlimited potential and happiness.