Launched in 2004, Ed Hardy is a collaboration between fashion designer Christian Audigier and tattoo artist Don Ed Hardy, whose unique, iconic artwork inspired the brand's rock and roll, street-style appearance. Seen on high-profile celebrities such as Britney Spears, Kanye West, and Madonna, Ed Hardy's signature provocative, brazen aesthetic now extends to a fragrance collection for men and women, with intoxicating, alluring scents that are sure to stand out.