I am very fair. Whenever I am exposed to wind, sun or cold (pretty much daily), I get a red nose, cheeks and chin. A heavy foundation can cover this, but most days I don't care to look that "make-upy". So, I apply a very thin layer of Dermablend Redness Concealer under my tinted moisturizer. It's light and easy to apply, and works! It's great for blemishes too....just use a slightly heavier layer. This is a new staple for me.