Founded in 2005 by Londoner Sasha Muir and nail expert Nonie Creme, Butter London has made a rapid rise to the top of the nail industry. A self-proclaimed "cult phenomenon," the company has become famous for taking high-fashion and pop-culture trends and turning them into custom nail colours, adored by fashionistas from around the globe.

Fabulous colours, with adorably cheeky names, Butter London's polishes are inspired by rock and roll, Great Britain, and the fashion industry, but they are also inspired by something else: purity. Utilizing a unique "3 Free" formula, all of Butter London's products are made with no formaldehyde, no toluene, and no DBP, making them some of the most hygienic nail products to ever grace your fingertips!