As a mother of 3 young children, Kate Soloman, founder of Babo Botanicals, believes what goes onto children's skin is just as important as the food that goes into their bodies. Inspired by her background in organic agriculture, as well as her 10 years of expertise in product development for beauty companies such as L'Oreal, Parfums Givenchy and Avon, she felt compelled to start her own all-natural, premium-quality hair, scalp and skin care products for babies and kids. Babo Botanicals offers plant-based products free of sulfates, parabens, chemicals, fragrances, dyes, dairy and soy. Formulated for children but appropriate for the entire family, these products include mild, nourishing ingredients that soften and smooth hair, without stripping its colour.